Monday 5 September 2011

What is a window graphic?

Basically a window graphic is just a printed pattern/text/image that is designed to stick securely on windows, there are a few types of different media that are used, each one of them are different in their ways.

Shop window graphics may be placed to avoid collisions, especially in heavily congested places as part of health and safety regulations. However, that's not the only reason, they can also make the shop more inviting to potential customers by looking decorative. It's also popular on cars, but for a different purpose such as privacy - a lot of cars have a black tinted film on their windows to stop people from looking into the car but the driver will still be able to look out of the window.

Like I have said before there a few types of different media that you can apply on your window that are suitable, one of those are:

  • Etched Vinyl - this vinyl is often received from the manufacturer in a greyish colour, the etch is also transparent so it does allow some light through, it is often used to decorate the shop window. Heath and safety regulations are now saying that any large areas of glass must be marked to prevent accidental collision – an important consideration for your staff and visitors.  
  • One-way vision film - mostly used for car windows but are available for shop windows and doors. The film allows you to see through one side but it will restrict vision the other side.
  • Promotional Graphics - full colour stickers that are printed out on window media and stuck straight to your window. If its your competitors that your weary about, these promotional graphics are ideal for standing out and ensuring that potential customers will use you rather than your competitors because you stand out more.